Explore ITC's work in marketing, branding and e-commerce

Welcome to the ecomConnect market

ITC helps countries, sectors and small enterprises build visibility, reputation and value in digital and international markets. Explore elected examples of our work in national branding, sector promotion, enterprise storytelling and e-commerce advisory.

MARKETING AND BRANDING ADVISORY

ITC helps countries, sectors and small enterprises build visibility, reputation and value in digital and international markets. Explore selected examples of our work in national branding, sector promotion, enterprise storytelling and e-commerce advisory.

E-COMMERCE REFERENCES

Explore examples of small businesses that have strengthened their online presence, branding, digital promotion and market access through ITC-supported projects.

Aranya Crafts

JUANITA MANZANA STORE

LAAL Textiles

Buriocr

Basha Boutique

Serik Rysbek Jewelry

WHERE WE WORK

How we
Support
Companies

Advisory and research services

To support small businesses with their e-commerce development and expansion and resolve specific barriers, notably to access payment solutions, logistics services and e-commerce services.

Online and face-to-face training

Market research
Brand Positioning
Digital content creation
eStore development
Online payment solutions
Packaging
Shipping and Logistics
Digital Promotion
Customer Relationship Management

Partnership with private sector

To provide key support to small businesses and enable them to share costs and access services essential to e-commerce

Promotional events

To connect e-commerce businesses to international customers through online campaigns, trade fairs and exhibitions.

Innovative tools and software

Cost Calculator to help companies understand the costs of selling online

Readiness Quiz to rapidly assess the level of e-commerce readiness

Africa Marketplace Explorer to find out more about B2C marketplaces in Africa

OUR PARTNERS

testimonials

"The tools we are using in the project help us export abroad, through e-commerce. We are learning how to effectively use keywords and how to modify our website to adapt it to our target market."

"By leveraging targeted online campaigns and continuously tracking sales metrics during the ITC project, I was able to successfully promote my brand abroad, especially in the United States."

"Thanks to the partnership of ITC with DHL, I was able to reduce my shipping time from 3 to 4 weeks to 3 to 4 days, without changing my pricing. DHL's preferential shipping rates have also allowed me to offer free shipping to my customers, and we have since sent several products to Houston, Texas, which was previously an issue due to shipping."

"It was a nice and very useful programme that allowed me to know more about digital marketing and new website standards. I found the coaching on SEO optimization very interesting."

"ITC also offered consultancy services in relation to our digital presence (web and social). This too was of atmost value as we were able to get information and recommendations well beyond the scope of our knowledge and while it will take us a while to implement all the recommendations we do appreciate the fact that ITC does see value in what we do and is always looking to offer us support in the early stages."