Serik Rysbekov is one of the well-known jewellery designers in Kazakhstan.
Serik combines and synthesizes styles and uses a mix of contemporary and traditional Kazakh techniques to produce unique items. He creates handmade silver jewellery using the hot enamel technique and natural stones. His collection includes inexpensive models of rings and earrings, as well as chic sets encrusted with diamonds, emeralds, and other precious stones.
The Ready4Trade Central Asia project is a joint initiative of the European Union (EU) and the International Trade Centre (ITC).
This project aims to contribute to the overall sustainable and inclusive economic development of Central Asia by boosting intra-regional and international trade in the region.
The e-commerce component supports 200 small businesses and artisans with capacity building, advisory services and awareness-raising activities to trade through online channels.