Africa Fashion and Textile Accelerator Network (Africa FAN), jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the International Trade Centre (ITC), aimed to increase the sourcing of sustainably produced textiles from emerging textile and apparel production hubs in Africa, thereby creating jobs for the region’s growing workforce. The ecomConnect team stepped in to help Ghanaian MSMEs with marketing and branding, through a capacity-building programme to optimize their marketing strategies, improve their digital content and connect to new online sales channels.
ABOUT US
ITC ecomConnect programme empowers micro, small and medium-sized businesses in developing and least developed countries to sell online through its personalized learning programme, technical assistance, digital tools and innovative solutions, together with local and international partners. It offers an online community for learning and networking.
ABOUT ITC
The International Trade Centre (ITC) is the joint agency of the United Nations and the World Trade Organization fully dedicated to supporting the internationalization of micro, small and medium-sized enterprises. Its joint mandate combines expanding business opportunities for these companies while fostering sustainable and inclusive development.
Contact
International Trade Centre (ITC)
54-56 rue de Montbrillant
1202 Geneva
Switzerland
