Africa Fashion and Textile Accelerator Network (Africa FAN), jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the International Trade Centre (ITC), aimed to increase the sourcing of sustainably produced textiles from emerging textile and apparel production hubs in Africa, thereby creating jobs for the region’s growing workforce. The ecomConnect team stepped in to help Ghanaian MSMEs with marketing and branding, through a capacity-building programme to optimize their marketing strategies, improve their digital content and connect to new online sales channels.