The programme initiated by the United Nations Economic and Social Commission for Western Asia (ESCWA) and supported by ICC-ESCWA Centre of Entrepreneurship and International Trade Center (ITC), aimed to contribute to the growth of the digital economy and stimulates a dynamic entrepreneurship environment across the Arab region and to digitize 100 small and medium-sized enterprises from the Arab region with the goal to keep up with the rapidly changing economy, creating new jobs, cutting costs, streamlining operations, boosting sales via online channels, and reaching regional and international markets.
Participated businesses benefited from ITC’s business and technical expertise, e-commerce training, one-on-one coaching, and support, in addition to exposure and access to networking opportunities.