This project Linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market aims to improve the export performance of women-led-enterprises from Central America to sell online. The project beneficiaries are 200 women-led-companies involved in the sale and export of handicrafts for the gift and home decoration industries. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.
Central America: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
The European Union (EU)
Etsy, eBay, DHL, Payoneer, SIECA