La Casa Cotzal

La Casa Cotzal S.A. is Guatemala’s largest formal handicrafts exporter, sharing Guatemala’s rich cultural heritage with the wider world while creating a prosperous future for local artisans.

Founded as a retail store in Guatemala City in 1994, La Casa Cotzal began by selling fine vintage textiles and antique vernacular furniture. Our area of expertise was in producing items relating to the religion and everyday life of the indigenous Mayan population. In 1995, we began exporting our unique handicrafts to larger and increasingly sophisticated markets, ensuring that artisanal production remains a viable livelihood for artisans in the country.

La Casa Cotzal embodies a deep, heart-felt admiration and respect for Mayan culture and traditions. Working in nearly every region of the country , we provide jobs for thousands of Mayan craftsmen and women, from pedal and backstrap loom weavers, to crocheters and  macrame-ers, to silversmiths and jade cutters. Our products are for eco-conscious brands who appreciate unique, unusual touches of art and culture.

With the support of Novica, this business was able to open a store on the online marketplace.

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ITC project

Central America - Women and E-Commerce

The project, which is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, supports 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.