Jina González Joyería

Recognizing the need to reduce our day-to-day plastic consumption, Jina Gonzalez decided to create her eponymous designer jewellery company, Jina González, leading social and environmental impact in her native country of Costa Rica. Jina excluded the use of plastic from her entire manufacturing and packaging process, working only with local designers who were supportive of this idea.

One of Jina’s popular collections “Oxygen” was born when she learned – to her surprise – that 80% of the planet’s oxygen comes from the sea. Through this collection, she aims to raise awareness of the importance of caring for the seas amongst her clientele.

To increase this awareness, Jina decided to embark on the adventure of e-commerce and sell her jewels to women around the world, women who could advocate for clean oceans through her pieces. For Jina, e-commerce has been a fundamental tool to discuss the conservation of oceans through sustainable trade.

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ITC project

Central America - Women and E-Commerce

The project, which is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, supports 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.