Recognizing the need to reduce our day-to-day plastic consumption, Jina Gonzalez decided to create her eponymous designer jewellery company leading social and environmental impact in her native country of Costa Rica. Jina excluded the use of plastic from her entire manufacturing and packaging process, working only with local designers who were supportive of this idea.
One of Jina’s popular collections “Oxygen” was born when she learned – to her surprise – that 80% of the planet’s oxygen comes from the sea. Through this collection, she aims to raise awareness of the importance of caring for the seas amongst her clientele.
To increase this awareness, Jina decided to embark on the adventure of e-commerce and sell her jewels to women around the world, women who could advocate for clean oceans through her pieces. For Jina, e-commerce has been a fundamental tool to discuss the conservation of oceans through sustainable trade.