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Ixoqi - ecomConnect Market

Ixoqi

Accessories, Home Textile and Décor

Central America, Guatemala

Ixoqi is a comprehensive training organization that seeks to improve the quality of life of women, especially in rural areas. Ixoqi in the Kaqchiquel language means Women.

The basis of this project focuses on the fight against poverty in Guatemala through the empowerment of women.

The goal is to be a reference in the improvement of the quality of life of women, allowing them to transcend to achieve inclusion, equity, and respect.

Ixoqi aims to provide comprehensive technical and entrepreneurial training so that women, especially in rural areas, act as agents of change, and promote the sustainability of their family and community development through empowerment, leadership, and productivity.

online stores

Social Networks

ITC project

Women and E-Commerce

Women and E-commerce project linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market aimed to improve the export performance of women-owned businesses from Central America to sell online.

The project beneficiaries were 200 women-owned businesses involved in the sale and export of handicrafts for the gift and home decoration industries. Alongside work to improve product quality and design, the women-led businesses were trained and prepared to be listed on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment, and provide quality customer service.

Funded by:

The European Union (EU)

Partners:

Location

Central America, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama

Read more:

https://intracen.org/our-work/projects/central-america-linking-women-business-enterprises-wbes-with-the-global-gifts

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ABOUT US

ITC ecomConnect programme empowers micro, small and medium-sized businesses in developing and least developed countries to sell online through its personalized learning programme, technical assistance, digital tools and innovative solutions, together with local and international partners. It offers an online community for learning and networking.

ABOUT ITC

The International Trade Centre (ITC) is the joint agency of the United Nations and the World Trade Organization fully dedicated to supporting the internationalization of micro, small and medium-sized enterprises. Its joint mandate combines expanding business opportunities for these companies while fostering sustainable and inclusive development.

Contact

International Trade Centre (ITC)

54-56 rue de Montbrillant

1202 Geneva

Switzerland

ecomconnect@intracen.org

LINKS

INTERNATIONAL TRADE CENTRE