Hand & Craft is an online fair trade marketplace. It aims at the economic and social empowerment of women living in rural areas through the promotion of their ancestral craftsmanship and the local and international marketing of their products.
The storytelling technique helps highlight both the artisanal product and the craftswoman who made it, creating an emotional bond between the customer and the craftswoman adding to the appreciation and in fully valuing the labor of long working hours and giving these women their worth.
This while ensuring to improve the technical and organizational skills of women beneficiaries.
