Women and E-commerce project linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market aimed to improve the export performance of women-owned businesses from Central America to sell online.

The project beneficiaries were 200 women-owned businesses involved in the sale and export of handicrafts for the gift and home decoration industries. Alongside work to improve product quality and design, the women-led businesses were trained and prepared to be listed on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment, and provide quality customer service.

Funded by:
Partners:
Location
Central America, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
Read more:
https://intracen.org/our-work/projects/central-america-linking-women-business-enterprises-wbes-with-the-global-gifts