Aranya is a philosophy, rooted in natural aesthetics and responsible living. Our mission is to manufacture designer craft products using natural dyes, natural fibres, textiles and biodegradable materials. We are dedicated to establishing the commercial viability of eco-friendly products as well as creating new opportunities for artisans and economically disadvantaged women.Aranya’s vision is to establish a sustainable fashion value chain where people, planet and profit is measured equally.
The programme aims to increase the participation of women-owned businesses in trade in order to increase economic growth and job creation in Commonwealth countries. The International Trade Centre's ecomConnect team has coached small businesses, ranging from the information technology (IT) and tourism sectors to online retailers, to improve their websites, social media accounts and overall visibility on search engines.